Thursday, September 3, 2015

Poll: Green Bay Packers Favorite to Win Super Bowl

With the 2015 NFL regular season about to kick off, Accelerant Research asked members of its national consumer research panel to predict the winner of this season’s Super Bowl.  More Americans (12%) believe the Green Bay Packers will win the Super Bowl than any other team.  The Packers are followed by the New England Patriots (10%), Pittsburgh Steelers (9%), Seattle Seahawks (8%), and Dallas Cowboys (7%) as the most likely Super Bowl champion predictions.

Sadly, we are likely to be clouded by our hometown loyalties when it comes to predicting a Super Bowl winner.  Nearly one in three Americans (29%) predicts that their home team will win it all this season, suggesting that, come February, there will be no shortage of disappointed fan bases.

As such, predicted winners differ from region-to-region in the U.S.  In the West, the San Francisco 49ers and Denver Broncos are most often chosen, Midwesterners are more likely to choose the Green Bay Packers, Southern residents are more likely to select the Dallas Cowboys, and Northeasterners are more likely to choose the New England Patriots.


Accelerant Research conducted the Super Bowl survey online among a demographically representative sample of 513 Americans 18 years of age or older.  For more information about this study, please contact Accelerant Research at info@accelerantresearch.com.

Thursday, July 2, 2015

Survey: The Majority of Americans Believe South Carolina Should Remove the Confederate Flag

CHARLOTTE, NC July 2, 2015 – According to a recent survey by Accelerant Research, nearly two-thirds (60%) of American adults are in favor of South Carolina removing the Confederate Battle Flag from its State House grounds, while approximately one-quarter (27%) of Americans believe the flag should remain. 

Opinions about the flag vary sharply across different demographic, political, and (to a lesser extent) geographic subgroups of the U.S. population.  Only two in five (40%) Republicans support the flag’s removal, compared to more than four in five (82%) Democrats.  Nearly nine out of ten (89%) African Americans want the flag removed, compared to 55% of Caucasians and 53% of other ethnicities.  Generationally, 68% of Millennials (18-34) think the flag should be removed, while 62% of Generation Xers (35-49), 58% of Baby Boomers (50-68), and 57% of Traditionalists (69 or older) share the same opinion.

In terms of geography, opinions are not as different as many might expect.  Residents of Southern and Midwestern states are equally less likely to be in favor of the flag’s removal (58%), compared to those in the Northeast and Western states (65%).

When asked, in their own words, to explain why the flag should stay or go in South Carolina, Americans offer strikingly similar language in their arguments.  Words most often used to argue both in support of and in opposition to the flag’s removal are “history,” “racist,” “people,” “symbol,” and “slavery.”  The most notable difference between the two sides of the argument are that those in favor of keeping the flag are far more likely to use the word “heritage” to explain why, while those who want the flag removed are more likely to use the word “hate.” 



Accelerant Research conducted the South Carolina Confederate Flag survey online among a demographically representative sample of 2,044 Americans 18 years of age or older.  For more information about this study, please contact Accelerant Research at info@accelerantresearch.com.

About Accelerant Research:
Accelerant Research (www.AccelerantResearch.com) is an independent, nonpartisan, full-service marketing research and consulting firm headquartered in Charlotte, NC, which specializes in customer loyalty, product development, customer satisfaction measurement, modeling, tracking, qualitative research, and brand analytics.